Striking, strategic climate brands and campaigns –
built at pace.

Taking climate innovators from zero to brand or campaign concept – in 4 weeks flat.

Move fast and make things.

Leveraging trusted global talent, we accelerate development in 3-4 phased, tightly structured sprints.

Why sprint?

Plug-and-play agile expertise into any brand/comms challenge and experience exceptional pace, depth of output, and strategic edge.

How it works.

With the climate clock ticking, we sprint to accelerate solutions.

Whether we are looking at branding, a campaign concept, or a piece of messaging, our work follows a basic sequence of Insights, Strategy, and Creative.

Brand Sprint Breakdown

  • The team dives deep into research: running workshops and stakeholder interviews to interrogate your reality and potential.

    Refined across our careers, our workshop formula intelligently asserts the critical variables of the business.

    As we dissect collective and individual visions and challenges, engage in a comprehensive SWOT analysis, tease out the “what”, “how” and “why”, and vividly detail the audience and market.

    OUTPUT:

    Team Kickoff

    Stakeholder Interviews

    Brand Workshop


  • We synthesize and define the white space where you can differentiate and compellingly play.

    Articulating opportunities within the product, market and audience analysis and defining the Positioning and Value Proposition as a result.

    Then crafting the framework for the brand via What, How & Why, Brand Values, Tone of Voice, Personality and Elevator Pitch.

    OUTPUT:

    Insights Report

    Brand Strategy


  • We discover your brand’s home, its name, in a game of creative iteration.

    We go broad to begin, giving ourselves the space to gauge potential in a spectrum of styles.

    It’s a task of reduction, informed exploration, and refinement. As we go deeper each round – measuring success against the criteria of semantic value, strategic impact, phonetic structure, and availability.

    OUTPUT:

    Naming Presentation Rounds 1-3

    Shortlist Wordmarks


  • We activate the brand: iterating swiftly until landing on a striking and strategic visual identity and tagline.

    Initiating from 3 distinct design routes, we refine collaboratively and build the Brand Guidelines as your toolkit to action your brand in the real world.

    With logo, tagline, colour palette, layout, typography, photography, iconography, and collateral mockups.

    OUTPUT:

    Brand Guidelines: Logo, Tagline + Visual Assets

Campaign Sprint Breakdown

  • The team dives into analysing and defining the critical variables that will inform the campaign.

    Researching and workshopping the market, audience and product to mine for and qualify opportunities to get noticed and authentically engage.

    OUTPUT:

    Team Kickoff

    Campaign Workshop


  • We synthesise these insights and define the white space where you can differentiate and compellingly play.

    Articulating opportunities within the product, market and audience analysis and defining the “Brand Idea” campaign concept to achieve cut-through.

    OUTPUT:

    Insights Report

    Creative Strategy


  • We develop the creative concepts that bring this “Brand Idea” to life.

    Kicking off with 3 creative routes which we hone down and develop according to feedback – and then building out the necessary design, strapline and copy to execute.

    OUTPUT:

    Creative Routes Presentation, Refinement + Selection

    Campaign Concept + Iterations

    Creative Campaign Assets

    *Photography and video production costs are additional and can be scoped on request.

Choose your Sprint Tier:

Lean, Full or Deep.

LEAN

The Lean Sprint Tier offers a lighter time spend and revision rounds in the pursuit of a product at exceptional pace. 4 weeks for brand and 3 for campaign.

FULL

The Full Sprint Tier offers more time spend and revision rounds to enable a more comprehensive brand or campaign. Taking 5 weeks for brand and 4 weeks for campaign.

DEEP

The Deep Sprint Tier offers more robust time spend and revision rounds to enable a higher level of detail, research and feedback. Taking 7 weeks for brand and 5 weeks for campaign.